What persuaded Economic Principals to resume writing weekly, barely a month after ending its forty-year run? Its author prefered to write monthly for paid subscribers while completing a book. Substack Notes returned the weekly to life.
Substack Notes in a channel for short-form writing, aimed at reaching the widest possible audience. How short? Try on this item for size.
Persuasion is a publishing venture that EP reads via a free subscription. If I were less interested, I would simply follow it with the Substack app, meaning without a push in the mail.
Persuasion is essentially a magazine. Its articles appear one at a time, twice or three times during the week. That interval is crucial; Persuasion doesn’t clutter the inbox . EP reads the headline and deck of each emailed article and deletes most without reading further, as if turning a page. Persuasion doesn’t clutter the inbox. Occasionally an article hits home.
Here is a good example, an article this week that makes a point about the Republican convention that EP hasn’t seen anywhere else. Hit the link, glance at it. Read it or turn the page.
Items in EP Notes may be, like this one, a carom shot, making one point before linking to make another. Or it may make an argument of its own. EP once again appears every Sunday morning, for happenstance readers, followers, and EP subscribers alike. Glance at EP, read it, or turn the page.
excellent!